This shouldn’t really come as a surprise against the backdrop of stories about sites requesting visitors disable ad blockers only to be infected by advertising malware. User experience issues (performance, interruptions etc.) account for 63%, while privacy and security concerns account for 36%.Īd block walls (ad blocker blockers) don’t work!Ī further interesting insight from this report was that 74% of users say that they leave websites when they encounter such an ad block wall, rather than take the steps to disable the ad blocker. So, users don’t like ads, how prevalent are ad blockers? Ad blocker usageĪ recent PageFair report gives an insight to the scale of the backlash against ads.Īnother chart from the same report shows the reasons for using ad blockers. The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. The Coalition for Better Ads, whose members list include Google and Facebook, two of the world’s biggest advertising companies, has come up with a list of bad ads, that correlates well with Nielsen’s most hated ads. It’s probably fair to say that even modestly habitual web users will be nodding in agreement as they scan this list. Modals are top of the list for both mobile and desktop. Ads that really grind your gearsĪ recent Nielsen Norman Group report entitled The Most Hated Online Advertising Techniques gives us an insight into the ads that are grinding our gears. Like Brave, it blocks a variety of ad and analytics trackers by default, and again like Brave, an indicator of how many trackers it’s blocking on the current page is just a tap away.īrowser diversity is alive and well, and ad blocking may have helped some of the newcomers to gain a foothold. While Firefox supports ad blocking via plugins and tracking prevention in private mode on both desktop and mobile, Mozilla has also released a privacy-dedicated version of its browser on iOS and Android, called Firefox Focus. Why’s this relevant? Because, like Samsung Internet browser, Brave is another browser that’s differentiating itself with ad blocking and privacy features built in, promoting a faster safer browsing experience. It’s headed up by Mozilla Co-founder and former CEO, Brendan Eich, and recently secured $35 million in funding. Despite not appearing in the list of most popular browsers, it shouldn’t be underestimated.
#Firefox focus not blocking ads free#
It’s a free and open-source browser based on Chromium/Blink.
Brave browserīrave browser is another recent addition to the browser landscape. The popularity of Samsung’s browser is reflected in recent DeviceAtlas browser market share statistics, ranking third after Chrome and Safari in many countries.
#Firefox focus not blocking ads android#
This is the same Samsung Internet browser that brought ad blocking on Android to a head last year during which Google made a dramatic u-turn, banning, and then un-banning ad blocking tech from the Playstore. In another sign of shifting sands, the Samsung Internet browser logo appeared for the first time as a first class citizen alongside the traditional browsers at Google IO this year. It shouldn’t really come as a surprise, but a list of today’s popular browsers contains some not-so-familiar logos! What are all these strange new logos?: A recent post on the Samsung Internet dev blog served as a reminder of this constant change, highlighting new and recent entrants. Browser market share has always been shifting since the first browser wars. If there’s one constant on the web, it’s the ever-changing browser landscape. The upshot of it is that ad blockers and privacy tools have moved from niche to standard: users expect them and serious browsers will have ad blocking built in. Although ad blockers have been used in desktop browsers for years, it all really kicked off in September 2015 when Apple opened up iOS for ad blocker plugins, and since then there’s been a steady stream of announcements around ad standards, ad blocking, and privacy controls on the web. A lot has happened since we last took a look at the ad blocking landscape-time to come up for some air.